For players who want
more than
business as usual
Every player deserves an advocate who serves without compromise. With military dedication and legal expertise, we fight for our athletes’ futures, putting their needs above our own.
Representation here isn’t about ego — it’s about loyalty, trust, and heart.
Who We Are
About The Agency
Not Just Another Shark in a Suit was founded to give professional hockey players a fresh alternative in representation. Being new allows us to challenge the status quo and focus on what matters most: treating athletes as people, not commodities, and putting their futures ahead of everything else.
What We Do
Player Representation
We don’t just represent athletes - we build careers. Every service we provide is designed with one goal in mind: helping players succeed on and off the ice. From negotiating contracts to planning life after hockey, we handle the business so that you can focus on the game.
-

Athlete Development
-

Draft Preparation
-

Contract Negotiation
-

Sponsorship & Branding
-

Wealth Management
-

Legal Guidance
-

Post-Career Transition
who we represent
our athletes
How We Collaborate
Partnerships
We believe the right partnerships can transform a career. By connecting professional hockey players with trusted brands, we create sponsorships that amplify their voices, expand their reach, and build lasting opportunities beyond the rink.
Launch of the official Not Just Another Shark in a Suit YouTube channel. This platform breaks down the business side of hockey in a clear, practical way for players and families. Explore educational content on contracts, player development pathways, league structures, and the key decisions that shape a hockey career, with a focus on clarity, context, and informed decision-making.