For players who want
more than
business as usual

Every player deserves an advocate who serves without compromise. With military dedication and legal expertise, we fight for our athletes’ futures, putting their needs above our own.

Representation here isn’t about ego — it’s about loyalty, trust, and heart.

Who We Are

About The Agency

A man with dark hair and glasses wearing a gray suit, white shirt, and black tie standing against a light gray wall.

Not Just Another Shark in a Suit was founded to give professional hockey players a fresh alternative in representation. Being new allows us to challenge the status quo and focus on what matters most: treating athletes as people, not commodities, and putting their futures ahead of everything else.

What We Do

Player Representation

We don’t just represent athletes - we build careers. Every service we provide is designed with one goal in mind: helping players succeed on and off the ice. From negotiating contracts to planning life after hockey, we handle the business so that you can focus on the game.

  • A pixelated black and white icon resembling a phone or chat bubble with a speech bubble inside.

    Athlete Development

  • Text-based list with six lines of text

    Draft Preparation

  • A pixelated, cartoon-style face with a wide, smiling mouth and eyes, and a pointing hand gesture.

    Contract Negotiation

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    Sponsorship & Branding

  • Website homepage for web designer Mikkel Calmann with dark background, headline, paragraph, contact form, and call-to-action buttons, designed by a Squarespace website designer.

    Wealth Management

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    Legal Guidance

  • Part of a website footer with contact information, navigation links, and legal notices on a dark background, showcasing the work of a Squarespace website designer

    Post-Career Transition

who we represent

our athletes

How We Collaborate

Partnerships

We believe the right partnerships can transform a career. By connecting professional hockey players with trusted brands, we create sponsorships that amplify their voices, expand their reach, and build lasting opportunities beyond the rink.

Logo of Sydney Bears Ice Hockey Club featuring a red bear's head and text.
Logo of a person playing ice hockey with the text "Breaking Ice Hockey" in blue and orange.
Logo for the Arrow Sports Group High School Hockey Holiday Classic, featuring a winter theme with Christmas trees, snowflakes, and a snowman.
Logo of the Sydney Bears Ice Hockey Club featuring a red bear head with an open mouth and a hockey stick, with bold red and black text.
Logo of Breaking Ice Hockey featuring a stylized illustration of a hockey player in black and yellow, with the words 'Breaking Ice Hockey' in blue and orange.
Logo for the Arrow Sports Group High School Hockey Holiday Classic, featuring a hockey puck, snowflakes, a Christmas tree, and a snowman.
Logo of the Sydney Bears Ice Hockey Club featuring a red bear's head and paw with black and white accents, and bold red and black lettering.
Logo with a stylized illustration of an ice hockey player in yellow and navy blue, with the word "Breaking" in blue script and "Ice Hockey" in smaller block letters on an orange banner.
Logo for Arrow Sports Group High School Hockey Holiday Classic featuring a snowman, Christmas trees, snowflakes, and ice hockey sticks
Logo of the Sydney Bears Ice Hockey Club, featuring a roaring bear's head with a hockey stick and shield, in red, black, and white.
Logo of a hockey player skating with the text 'Breaking Ice Hockey' in stylized blue and orange font.
Logo for the Arrow Sports Group High School Hockey Holiday Classic featuring a hockey puck, snowflakes, a snowman, a Christmas tree, and a winter scene.
Logo for Arrow Sports Group High School Hockey Holiday Classic featuring Christmas trees, snowflakes, a snowman, and hockey equipment with blue, red, and white colors.
A logo with an illustration of a hockey player in yellow and black gear skating, and the word 'Breaking' in blue cursive font with an orange banner underneath that says 'Ice Hockey'.
Logo for the Arrow Sports Group High School Hockey Holiday Classic featuring a Christmas tree, reindeer, snowflakes, and ice hockey sticks.

How It All Connects

News and Insights